Where It’s Greater executed a mixed-media campaign to announce Beats by Dre’s special edition headphones to commemorate Disney’s 90th anniversary.
Where It’s Greater juxtaposed high-tech and low-tech techniques to produce distinct campaign imagery.
The studio’s proprietary robotic arm created cinematic camera movements that were then paired with still life photography captured on discontinued peel-apart instant color film.
The final product film represented Beats by Dre’s award-winning technology and the beloved Mickey Mouse heritage.
Where It’s Greater
Beats by Dre