Nike Basketball
Kyrie 6

For Nike’s Kyrie 6 global launch campaign, Where It’s Greater crafted and executed all product-only imagery for 16 unique colorways, including the Preheat Collection with eleven distinct styles for eleven international cities.

The studio utilized its motion control system to showcase the eleven sneakers in a single frame and Kyrie Irving’s “quick to the cut” on-court precision. Animation was also used to play up the lenticular elements of the “Preheat” city packs.

From upfront concept development to capture, the Kyrie 6 campaign was a massive undertaking with rapid exploration process, concept testing, and final execution. It was a culmination of the studio’s preferred vendor relationship with Nike and its roots in premium product photography.

Monday – November 11th, 2019

Product Photography Campaign

Concept Development, Photography, Motion Control,

Location

Where It’s Greater

Client

Nike

Distribution

Digital
Print
Out of Home

Partners

Upper Studio