Where It’s Greater reimagined the digital shopping experience to showcase
the unique, provocative ethos of legacy adult entertainment brand,
Playboy Enterprises, Inc.
In collaboration with Playboy’s Head of Design and Engineering, Darian Edwards, the studio delivered three creative direction options for on-body and product-only imagery. The final choice was the outlier: a vibrant gradient look from bespoke in-camera lighting techniques.
Playboy’s entire online catalog of lifestyle products were captured to appear natural and not require time-consuming post-production editing and retouching. Along with all imagery for Playboy Shop 2019, Where It’s Greater created a digital and physical e-commerce photo direction handbook.
Where It’s Greater