We deliver impactful creative, narrative film, and emotive photography.

Known as Decatur Dan, Dan Hall brings his hometown spirit of community, culture, and finesse into everything he creates, while constantly pushing to see what he’s capable of next.

He began his creative career in streetwear before becoming the choice music video director for Atlanta icons 2 Chainz, Future, Jeezy, and more.

In 2010, Dan founded Where It’s Greater to further expand his visual storytelling into premium commercial campaigns for Nike, Beats by Dre, and Amazon Music.

His agile approach behind the camera is a hybrid of technical expertise and street smarts, resulting in a clean, bold delivery that evokes his commitment to what’s bigger, better, greater.

Our partners are industry leaders across
sport, music, and culture.

We operate out of our 4000 sqft studio space, complete with 15×30 ft corner cyc wall and state of the art equipment, allowing for our hands-on ideation process.

Capabilities
Creative

Concept Development
Campaign Strategy
Creative Direction
Art Direction
Screenwriting
Storyboarding

Production

Directing
Photography
Casting
Locations
Cinematography
Motion Control

Post

Retouching
Video Editing
Sound Design
Coloring
Graphic Design
Motion Graphics
Type Animation
VFX