Where It’s Greater
Our accomplished team of creatives and producers unify with an unwavering drive to produce meaningful works.
We deliver impactful creative, imaginative film, and emotive photography.
Founder, Director, Photographer.
Known as Decatur Dan, Dan Hall brings his hometown spirit of community, culture, and finesse into everything he creates, while constantly pushing to see what he’s capable of next.
He began his creative career in streetwear before becoming the choice music video director for Atlanta icons 2 Chainz, Future, Jeezy, and more.
In 2010, Dan founded Where It’s Greater to further expand his visual storytelling into premium commercial campaigns for Nike, Beats by Dre, and Amazon Music.
His agile approach behind the camera is a hybrid of technical expertise and street smarts, resulting in a clean, bold delivery that evokes his commitment to what’s bigger, better, greater.
Our partners are industry leaders across
sport, music, and culture.
We operate from our 4000 square-foot studio space, complete with 15×30 ft corner cyc wall and state of the art equipment, allowing for our hands-on ideation process.
Capabilities
Creative
Concept Development
Campaign Strategy
Creative Direction
Art Direction
Screenwriting
Storyboarding
Production
Directing
Photography
Casting
Locations
Cinematography
Motion Control
Post
Retouching
Video Editing
Sound Design
Coloring
Graphic Design
Motion Graphics
Type Animation
VFX