Where It’s Greater™ (WIG) is an integrated
Our accomplished
team of creatives
and producers
unify with
an unwavering
drive to create
meaningful works.
From concept to camera, we offer full-service production capabilities.
Employing bold creative vision and
industry-leading technology.
Dedicated to making your greatest, Greater.
Founder, Director, Photographer.
Known as Decatur Dan, Dan Hall brings his hometown spirit of community, culture, and finesse into everything he creates, while constantly pushing to see what he’s capable of next.
He began his creative career in streetwear before becoming the choice music video director for Atlanta icons
2 Chainz, Future, Jeezy, and more.
In 2013, Dan founded Where It’s Greater to further expand his visual storytelling into premium commercial campaigns for Nike, Beats by Dre, and Amazon Music.
His agile approach behind the camera is a hybrid of technical expertise and street smarts, resulting in a clean, bold delivery that evokes his commitment to what’s bigger, better, greater.
Our partners are industry leaders across
sport, music, and culture.
We operate from our 4000 square-foot studio space, complete with 15×30 ft corner cyc wall and state of the art equipment, allowing for our hands-on ideation process.
Capabilities
Creative
Art Direction
Concept Development
Creative Direction
Screenwriting
Storyboarding
Production
Casting
Cinematography
Directing
Locations
Motion Control
Photography
Post
Color Grading
Retouching
Motion Graphics
Sound Design
Type Animation
Video Editing
Visual Effects
We also own a robot.
+1 (213) 232-0125