Artist Follow
To introduce their latest voice command, Where It’s Greater scripted a series of commercial spots for Amazon Music featuring Future, Anderson .Paak, and, of course, Alexa.
Where It’s Greater created an environment where the artists could be themselves. Their natural charismatic energy inspired the concept’s practical approach for improvisation and spontaneity.
From script to storyboard to set, every detail was
considered to capture candid moments
between the artists and Alexa.
The set design was directed to feel unadorned yet styled to be lived-in and authentic to each artist.
This was a full-service production shot on location in Hollywood, California. Where It’s Greater managed the campaign from concept to final cut to ensure it was delivered in the same spirit of its vision.
November 2018
Commercial Series
Concept Development, Screenwriting, Storyboarding, Production Design, Film, Photography
Location
East West Studios
Director
Decatur Dan
Talent
Anderson .Paak
Future
Partner
Apache
Arsenal
Lime