To debut their latest voice command, Where It’s Greater scripted a series of commercials for Amazon Music starring Future, Anderson .Paak, and of course, Alexa.
Where It’s Greater created an environment where the artists could be themselves. Their natural charismatic energy inspired the concept’s practical approach for improv and spontaneity.
From script to storyboard to set, every detail was crafted to capture candid moments with the artists and Alexa.
The set design was directed to feel unadorned yet styled to be lived-in and authentic to each artist.
This was a full-service production shot on location in Hollywood, California. Where It’s Greater managed the campaign from concept to final cut, ensuring it was delivered in the same spirit of its vision.
November 2018
Commercial Series
Concept Development, Screenwriting, Storyboarding, Production Design, Film, Photography
Creative
Andrew Teague
Decatur Dan
Director
Decatur Dan
Producers
Kesshann Cortez
Amanda Amann
Cinematography
Mikey Van Beuren
Editor
Jason Beatie
Post Partners
Apache
Arsenal
Lime