Beats by Dre

Camo Collection

Where It’s Greater shaped and captured the visual direction for Beats by Dre’s Studio³ headphones, spotlighting the digital camo collection through bold film and photography.

Founder and photographer Decatur Dan teamed up with Stink Studios to craft striking visuals featuring James Harden and A$AP Ferg, providing polished stills and dynamic footage as the foundation for the campaign’s kinetic typography and thermal datamoshing aesthetic.

Behind The Scenes

Where It’s Greater’s proprietary robotic arm captured A$AP Ferg through pre-programmed cinematic camera movement at Greater Studio in Los Angeles.

October 2019

Social-First Content

Creative

Partner

Photographer

Talent

A$AP Ferg
James Harden