Camo Collection
Beats by Dre

Where it’s Greater executed the visual direction for the latest Studio³ Wireless headphones from long standing client, Beats by Dre. The campaign’s photography and film amplified the new digital military pattern.

Founder and lead photographer Decatur Dan collaborated with Stink Studios to create the campaign’s key visuals featuring James Harden and A$AP Ferg. Dan crafted his photo and video capture by pairing distinct stills and dynamic robotic camera movements to support Stink’s creative treatment of thermal datamoshing and kinetic typography.

Where It’s Greater’s proprietary robotic arm captured A$AP Ferg through pre-programmed cinematic camera movement at Greater Studio Los Angeles.

Lean more about motion control.

This collaboration with preferred partners, Stink Studios and Beats by Dre, resulted in an artful execution that showcased both product and talent for digital and out-of-home rollouts.

Wednesday – October 15th, 2019

Film & Photography Campaign

FilmPhotography, Motion Control


Michael Malowanczyk



Decatur Dan


A$AP Ferg
James Harden


Stink Studios