Disney 90th Anniversary
Beats by Dre

Where It’s Greater executed a mixed-media campaign to announce Beats by Dre’s special edition headphones to commemorate Disney’s 90th anniversary.

Where It’s Greater juxtaposed high-tech and low-tech techniques to produce distinct campaign imagery.

The studio’s proprietary robotic arm created cinematic camera movements that were then paired with still life photography captured on discontinued peel-apart instant color film.

The final product film represented Beats by Dre’s award-winning technology and the beloved Mickey Mouse heritage.

Saturday – November 10th, 2018

Product Film

Photography, Film, Motion Control

Location

Where It’s Greater

Client

Beats by Dre

Distribution

Digital

Partners

Massive Assembly