For Nike’s Kyrie 6 global launch, Where It’s Greater crafted and executed all product-only imagery for 16 unique colorways, including the Preheat Collection with eleven distinct styles for eleven international cities.
The studio leveraged its motion control system to spotlight all eleven sneakers in a single animation, embodying Kyrie’s on-court precision through fluid, synchronized movement.
From creative development through final delivery, this campaign stands as a testament to the studio’s enduring partnership with Nike and expertise in premium product photography at scale.
November 2019
Nike
Andre Simmons
Jason Sfetko
Partner
Photographers
Decatur Dan
Michael Morales