Kyrie 6

Nike Basketball

For Nike’s Kyrie 6 global launch campaign, Where It’s Greater crafted and executed all product-only imagery for 16 unique colorways, including the Preheat Collection with eleven distinct styles for eleven international cities.

The studio utilized its motion control system to showcase the eleven sneakers in a single frame and Kyrie Irving’s “quick to the cut” on-court precision. Animation was also used to play up the lenticular elements of the “Preheat” city packs.

From upfront concept development to capture, the Kyrie 6 campaign was a massive undertaking with rapid exploration process, concept testing, and final execution. It was a culmination of the studio’s preferred vendor relationship with Nike and its roots in premium product photography.

Monday – November 11th, 2019

Product Photography Campaign

Concept Development, Photography, Motion Control,


Where It’s Greater




Out of Home


Upper Studio