Ladder Sport

Origin Story

Where It’s Greater founder Decatur Dan unpacked the origin story behind
Ladder Sport for a docu-style film featuring LeBron James.

With a small agile team, Dan used a hands-on yet unobtrusive approach to direct and shoot James’ daily two-hour workout routine in Encino, California.

Through a photojournalistic lens, in-house photographer Michael Morales captured stills to accompany the film.

Where It’s Greater produced the film for a complete media rollout on Ladder Sport’s digital channels.

Tuesday – October 29th, 2019

Brand Film

Concept Development, Film, Photography Video Editing, Color Grading, Retouching


Crespi Carmelite High School


Decatur Dan


Lebron James