Red Bull
For Red Bull Music Academy’s Los Angeles debut, Where It’s Greater collaborated with Public-Library to produce and capture a series of stylized campaign visuals, blending striking imagery with the brand’s global ethos.
Where It’s Greater founder Decatur Dan collaborated with photographer Scottie Cameron to direct and shoot the campaign’s surrealist concept of imaginative imagery for digital and out of home visuals.
More than 50 sets were built to showcase the festival’s artists bringing Red Bull’s vision of today’s for today’s music landscape with personality, energy, & emotion.
Behind The Scenes
August 2017
Photo Campaign
Partners
Photographers
Scottie Cameron
Decatur Dan
Producers
Cecelia Doan
Alicia Zumback
Dan Hall
Distribution
Digital
Print
Out of Home