Red Bull
Music Academy Festival

Red Bull Music Academy is a global platform of workshops and festivals, and for their Los Angeles debut, Where It’s Greater produced and captured a series of stylized campaign images in partnership
with design studio, Public-Library.

Where It’s Greater founder Decatur Dan collaborated with Australian photographer Scottie Cameron to direct and shoot the campaign’s surrealist concept of imaginative imagery for digital and out of home visuals.

Over 50 sets were constructed to capture the festival’s featured artists alongside reimagined mixed media subjects. The final selects translated Red Bull’s vision for today’s musical landscape with
personality, energy, and emotion.